Trend Watch

Keep up on the latest beauty, fashion and industry trends with insight from PCI Academy’s leadership team.


Looking Forward to Summer Vacation

By Mary Clare Lokken Vacation brings up feelings of fun, sun and freedom. That’s freedom from stress, work and the routine. In order to enjoy that freedom you’ll need a solid plan so you can look and feel great while ignoring much of your usual beauty routine. Suggestion #1 Simplify your beauty plan so you […] Read more

Winter Pick Me Ups

Winter Pick Me Ups By Mary Clare Lokken If spring/summer looks are too far off for you, consider what you can do in the upper Midwest in winter to feel great and not to be locked indoors all the time. There are still a few holiday parties left to attend. How about a fresh look from […] Read more

A Fun Look at Fall Fashion

A Fun Look at Fall Fashion By Mary Clare Lokken Ready for a fun look at fall fashion? This fall it’s all about lips or eyes, messy or neat, bohemian retro fashion, and the individual style of the guest. I consulted two beauty experts in Ames for more about what’s new for fall. Meredith Miller […] Read more

Sensational Style for Sunny Escapes

Sensational Style for Sunny Escapes By Mary Clare Lokken While we are in the depths of winter here in Iowa, there are beautiful, warm, sunny places to escape to for rest and relaxation. Your salon professional can help you get ready for those warmer spots in a number of ways and offer you sensational style […] Read more